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Hi! I'm Susan Kaye Jang,

I am a Sr. Innovation Designer for GuideWell Innovation, which supports a family of health solution companies such as Blue Cross Blue Shield of Florida, Lucet, Blue Cross Blue Shield of Puerto Rico, Sanitas, GuideWell Primary Care, and more.

I thrive on complexity and design with a purpose and being an innovation designer has definitely provided me with ample opportunities. From maternal mental health programs for high risk pregnant mothers to AI driven review tools for claim reviewers, innovation is far from simple - but is also the most rewarding.

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One of my unique strengths is balancing UX/UI/Human-Centered Design (HCD) with business strategy. This involves aligning diverse stakeholders, product project teams, and vendors to drive strategic initiatives, delivering impactful user experiences through research and design, and managing critical operational elements.

I use my UI/UX/HCD background combined with our validation framework (based on Six Sigma's DMADV and Strategyzer' s platform) to test innovative ideas rapidly and cheaply to derisk investment in new products. I explore 3 essential questions: What key problems can we solve for our customers? What technology and resources are needed to build the solution? Will it deliver the expected ROI? It’s a data-driven methodology that sometimes feels more like an art than a science.

Let's go!

If you explore the Case Studies page, you’ll find three case studies and highlights of their impacts.

Thanks for stopping by!